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Management Accounting, By - Anurag Verma BBA II Semester ISBN : 978-81-980634-3-4 CONTENTS Chapters 1. Introduction to Management Accounting 2. Mariginal Costing [Tool for Decision-Making] 3. Budget and Budgetary Control…
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MARKETING MANAGEMENT (QUESTIONS & ANSWERS GUIDE FOR MBA 1ST SEMESTER) BY – P. JAIN ISBN : 978-93-89172-83-6 CONTENTS Units 1. Unit I * Introduction * Understanding Consumer Behaviour 2.…