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BUSINESS COMMUNICATION (QUESTIONS & ANSWERS GUIDE FOR MBA 1ST SEMESTER) BY – P. JAIN ISBN : 978-93-89127-76-8 CONTENTS Units 1. Unit I * Introduction: Role of Communication 2. Unit…
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MARKETING MANAGEMENT (QUESTIONS & ANSWERS GUIDE FOR MBA 1ST SEMESTER) BY – P. JAIN ISBN : 978-93-89172-83-6 CONTENTS Units 1. Unit I * Introduction * Understanding Consumer Behaviour 2.…