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Retail Management -(QUESTIONS AND ANSWERS GUIDE)

116.00

Retail Management – , By – N. Kumar, ISBN Code – 978-81-89770-33-4

CONTENTS :

Chapters

  1. Retailing : Meaning, Significance and Opportunities
  2. Introduction to Buying and Merchandising
  3. Retailing : Scope, Scenario and Global Environment
  4. Merchandise Management
  5. Retailing : Characteristics, Merchandise, Service Retailing, Channels and buying process
  6. Organizing Buying Process by Categories
  7. Retailing : Concept of Mall, its Emergence and Consumer Perception
  8. Merchandise Objectives
  9. Sales Forecasting
  10. Store Planning, Location Planning and Floor Space Management
  11. Vendor Selection Process
  12. Buying Process; Retail Strategy and Sustainable Competitive Advantage
  13. Assortment Planning
  14. Retailing : Global Growth Opportunities, Entry Strategies, Strategic Retail Planning
  15. Retail Mathematics for Buying and Merchandising
  16. Retailing : Location Types, Shopping Centers, Retail Location and Characteristics
  17. Retail Mathematics for Performance Analysis
  18. Retailing : Potential Sales, Organizational Design and Employees Motivation
  19. Retailing : Role of Supply Management I.T ., Logistics, Role of CRM
  20. Pricing in Retail Management
  21. Retailing : Prices, Price Adjustments and Pricing Strategies
  22. Retailing : Communication, Communication Programs
  23. Human Resource Management for Retailer

 

 

 

Description

Retail Management – , By – N. Kumar, ISBN Code – 978-81-89770-33-4

CONTENTS :

Chapters

  1. Retailing : Meaning, Significance and Opportunities
  2. Introduction to Buying and Merchandising
  3. Retailing : Scope, Scenario and Global Environment
  4. Merchandise Management
  5. Retailing : Characteristics, Merchandise, Service Retailing, Channels and buying process
  6. Organizing Buying Process by Categories
  7. Retailing : Concept of Mall, its Emergence and Consumer Perception
  8. Merchandise Objectives
  9. Sales Forecasting
  10. Store Planning, Location Planning and Floor Space Management
  11. Vendor Selection Process
  12. Buying Process; Retail Strategy and Sustainable Competitive Advantage
  13. Assortment Planning
  14. Retailing : Global Growth Opportunities, Entry Strategies, Strategic Retail Planning
  15. Retail Mathematics for Buying and Merchandising
  16. Retailing : Location Types, Shopping Centers, Retail Location and Characteristics
  17. Retail Mathematics for Performance Analysis
  18. Retailing : Potential Sales, Organizational Design and Employees Motivation
  19. Retailing : Role of Supply Management I.T ., Logistics, Role of CRM
  20. Pricing in Retail Management
  21. Retailing : Prices, Price Adjustments and Pricing Strategies
  22. Retailing : Communication, Communication Programs
  23. Human Resource Management for Retailer

 

 

 

Additional information

Dimensions 22 × 14 × 2 cm

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