Retail Management -(QUESTIONS AND ANSWERS GUIDE)

Description

Retail Management – , By – N. Kumar, ISBN Code – 978-81-89770-33-4

CONTENTS :

Chapters

1. Retailing : Meaning, Significance and Opportunities
2. Introduction to Buying and Merchandising
3. Retailing : Scope, Scenario and Global Environment
4. Merchandise Management
5. Retailing : Characteristics, Merchandise, Service Retailing, Channels and buying process
6. Organizing Buying Process by Categories
7. Retailing : Concept of Mall, its Emergence and Consumer Perception
8. Merchandise Objectives
9. Sales Forecasting
10. Store Planning, Location Planning and Floor Space Management
11. Vendor Selection Process
12. Buying Process; Retail Strategy and Sustainable Competitive Advantage
13. Assortment Planning
14. Retailing : Global Growth Opportunities, Entry Strategies, Strategic Retail Planning
15. Retail Mathematics for Buying and Merchandising
16. Retailing : Location Types, Shopping Centers, Retail Location and Characteristics
17. Retail Mathematics for Performance Analysis
18. Retailing : Potential Sales, Organizational Design and Employees Motivation
19. Retailing : Role of Supply Management I.T ., Logistics, Role of CRM
20. Pricing in Retail Management
21. Retailing : Prices, Price Adjustments and Pricing Strategies
22. Retailing : Communication, Communication Programs
23. Human Resource Management for Retailer