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Product And Brand Management -(QUESTIONS AND ANSWERS GUIDE)

176.00

Product And Brand Management – , By – N. Kumar, ISBN Code – 978-81-89770-37-2

CONTENTS :

Chapters

  1. Introduction to Product and Brand Management
  2. Product Hierarchy, Product Classification and Management
  3. Product Planning
  4. Product Life Cycle and Market Life Cycle
  5. New Product Development and Launch
  6. Product Packaging and Labeling
  7. The Concept of Brand
  8. Brand Image
  9. Brand Identity
  10. Brand Personality
  11. Brand Positioning
  12. Exploiting Brands
  13. Brand Equity
  14. Building Brands
  15. Product/Brand Failures
  16. Product Management Basic Concepts
  17. The Product Management Process
  18. The Product Planning System—An Extension
  19. Product Line Decisions
  20. Product Life Cycle
  21. Product Portfolio
  22. Product Pricing
  23. Branding Decisions
  24. Product Positioning
  25. Brand Equity—An Extension
  26. Packaging Decisions
  27. Organising for Product Development
  28. Generation, Screening and Development New Product Ideas
  29. Economic Analysis—Evaluation New Product Ideas/Concepts
  30. Concept Development and Testing
  31. Physical Development of the Product
  32. Pretest Marketing and Test Marketing—An Extension
  33. Product Launch
  34. Brand V/S Private Label

 

 

Description

Product And Brand Management – , By – N. Kumar, ISBN Code – 978-81-89770-37-2

CONTENTS :

Chapters

  1. Introduction to Product and Brand Management
  2. Product Hierarchy, Product Classification and Management
  3. Product Planning
  4. Product Life Cycle and Market Life Cycle
  5. New Product Development and Launch
  6. Product Packaging and Labeling
  7. The Concept of Brand
  8. Brand Image
  9. Brand Identity
  10. Brand Personality
  11. Brand Positioning
  12. Exploiting Brands
  13. Brand Equity
  14. Building Brands
  15. Product/Brand Failures
  16. Product Management Basic Concepts
  17. The Product Management Process
  18. The Product Planning System—An Extension
  19. Product Line Decisions
  20. Product Life Cycle
  21. Product Portfolio
  22. Product Pricing
  23. Branding Decisions
  24. Product Positioning
  25. Brand Equity—An Extension
  26. Packaging Decisions
  27. Organising for Product Development
  28. Generation, Screening and Development New Product Ideas
  29. Economic Analysis—Evaluation New Product Ideas/Concepts
  30. Concept Development and Testing
  31. Physical Development of the Product
  32. Pretest Marketing and Test Marketing—An Extension
  33. Product Launch
  34. Brand V/S Private Label

 

 

Additional information

Dimensions 22 × 14 × 2 cm

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