Product And Brand Management -(QUESTIONS AND ANSWERS GUIDE)

Description

Product And Brand Management – , By – N. Kumar, ISBN Code – 978-81-89770-37-2

CONTENTS :

Chapters

1. Introduction to Product and Brand Management
2. Product Hierarchy, Product Classification and Management
3. Product Planning
4. Product Life Cycle and Market Life Cycle
5. New Product Development and Launch
6. Product Packaging and Labeling
7. The Concept of Brand
8. Brand Image
9. Brand Identity
10. Brand Personality
11. Brand Positioning
12. Exploiting Brands
13. Brand Equity
14. Building Brands
15. Product/Brand Failures
16. Product Management Basic Concepts
17. The Product Management Process
18. The Product Planning System—An Extension
19. Product Line Decisions
20. Product Life Cycle
21. Product Portfolio
22. Product Pricing
23. Branding Decisions
24. Product Positioning
25. Brand Equity—An Extension
26. Packaging Decisions
27. Organising for Product Development
28. Generation, Screening and Development New Product Ideas
29. Economic Analysis—Evaluation New Product Ideas/Concepts
30. Concept Development and Testing
31. Physical Development of the Product
32. Pretest Marketing and Test Marketing—An Extension
33. Product Launch
34. Brand V/S Private Label