![अन्तरराष्ट्रीय सम्बन्ध-Antarrashtriya Sambandh (From 1914 To Present Day) - (TEXT BOOK)- By Dr. S.C. Singhal (राष्ट्रीय शिक्षा नीति-2020 U.G.C.-C.B.C.S. के पाठ्यक्रमानुसार) (NEP) समस्त भारतीय विश्वविद्यालयों के नवीन विश्वविद्यालय अनुदान आयोग (U.GC.-C.B.C.S.) के निर्धारित पाठ्यक्रमानुसार एम.ए. एवं लोक सेवा व पी.एस.सी. के छात्रों के लिए]](https://lnabooks.com/wp-content/uploads/2019/07/ANTARASTRIYA-SAMBANDH-300x300.jpg)
MARKETING MANAGEMENT (QUESTIONS & ANSWERS GUIDE FOR MBA 1ST SEMESTER) BY – P. JAIN (ACCORDING TO DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW)
Original price was: ₹160.00.₹136.00Current price is: ₹136.00.
MARKETING MANAGEMENT (QUESTIONS & ANSWERS GUIDE FOR MBA 1ST SEMESTER) BY – P. JAIN ISBN : 978-93-89172-83-6
CONTENTS
Units
1. Unit I
* Introduction
* Understanding Consumer Behaviour
2. Unit II
* Market Segmentation
* Targeting
* Positioning
* Branding
3. Unit III
Product Decisions
* Packaging/Labelling
●Pricing Decisions
4. Unit IV
Place Decision
* Advertising
Public Relations
* Sales Promotion
* Personal Selling
◆ Direct Marketing
5. Unit V
* CRM
⚫ Global Marketing
* Previous Years Unsolved Question Papers
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Description
MARKETING MANAGEMENT (QUESTIONS & ANSWERS GUIDE FOR MBA 1ST SEMESTER) BY – P. JAIN ISBN : 978-93-89172-83-6
CONTENTS
Units
1. Unit I
* Introduction
* Understanding Consumer Behaviour
2. Unit II
* Market Segmentation
* Targeting
* Positioning
* Branding
3. Unit III
Product Decisions
* Packaging/Labelling
●Pricing Decisions
4. Unit IV
Place Decision
* Advertising
Public Relations
* Sales Promotion
* Personal Selling
◆ Direct Marketing
5. Unit V
* CRM
⚫ Global Marketing
* Previous Years Unsolved Question Papers
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