Name: MARKETING MANAGEMENT (QUESTIONS &amp; ANSWERS GUIDE FOR MBA 1ST SEMESTER) BY – P. JAIN (ACCORDING TO DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW)
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MARKETING MANAGEMENT (QUESTIONS & ANSWERS GUIDE FOR MBA 1ST SEMESTER) BY – P. JAIN (ACCORDING TO DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW)

Written by P. JAIN

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MARKETING MANAGEMENT (QUESTIONS & ANSWERS GUIDE FOR MBA 1ST SEMESTER) BY – P. JAIN ISBN : 978-93-89172-83-6

CONTENTS
Units
1. Unit I
* Introduction
* Understanding Consumer Behaviour
2. Unit II
* Market Segmentation
* Targeting
* Positioning
* Branding
3. Unit III
Product Decisions
* Packaging/Labelling
●Pricing Decisions
4. Unit IV
Place Decision
* Advertising
Public Relations
* Sales Promotion
* Personal Selling
◆ Direct Marketing
5. Unit V
* CRM
⚫ Global Marketing
* Previous Years Unsolved Question Papers

“All the books are very well organized, very good communication, high quality typesetting, quick review, and publication process.”

Dr. Abhay Singh · Assistant ProfessorPolitical Science, Rana Pratap P. G. College, Sultanpur

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MARKETING MANAGEMENT (QUESTIONS & ANSWERS GUIDE FOR MBA 1ST SEMESTER) BY – P. JAIN ISBN : 978-93-89172-83-6

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MARKETING MANAGEMENT (QUESTIONS & ANSWERS GUIDE FOR MBA 1ST SEMESTER) BY – P. JAIN (ACCORDING TO DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW)

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