Marketing Management (Question And Answer) BBA 3rd Sem By – P. Jain As Per Dr. B.R. Ambedkar University, Agra Syllabus

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Marketing Management (Question And Answer) BBA 3rd Sem By – P. Jain As Per Dr. B.R. Ambedkar University, Agra Syllabus ISBN : 978-81-991793-0-1

CONTENTS
Chapters
1. Overview of Marketing
UNIT I
[Meaning of Market, Nature, Elements, Objectives,
Importance and Functions]
2. Marketing Mix
[Concept, Elements, Dynamics, Marketing Process]
3. Introduction to Strategic Marketing
[Concept, Importance & Process]
UNIT II
4. Marketing Management and Departments
5. Consumer Buying Behaviour and Consumer
Decision-Making
6. Market Segmentation and Target Market
UNIT III
7. Product
[Concept, Product Line, Product Mix, Product Life Cycle
and Product Positioning]
8. Concept of Branding & Packaging
9. Price
[Concept, Types, Importance, Objectives, Factors and
Influencing Pricing]
10. Promotion
[Concept, Determinants and Importance]
11. Marketing Channels
[Types and Factors affecting Choice of Distribution
Channel]
UNIT IV
12. Emerging Trends in Marketing
[Social Marketing, Green Marketing, International
Marketing, Global and Rural Marketing]
● Unsolved Papers