International Marketing Management – By – R.Sharma (According to The U.G.C.- C.B.C.S. Syllabus as Prescribed)

Description

International Marketing Management – By – R.Sharma ISBN : 978-93-88297-83-7

CONTENTS

1. Export Management
2. Introduction to International Marketing
3. International Economic Institutions
4. Balance of Payments
5. Recent Trends in India’s Foreign Trade
6. Institutional Infrastructure to Promote Indian Exports
7. State Trading in India
8. India’s Export Policy
9. Identifying Foreign Markets and Product Planning
10. Product Planning for Export
11. Export Assistance: Pre-Shipment and Post-Shipment
12. Export Pricing
13. Entry to Overseas Markets
14. Channels of Distribution and Distribution Logistics
15. Product Promotion in Foreign Markets
16. Export Market Research
17. Export Marketing Planning
18. Export Finance
19. Risks in International Marketing
20. Project and Consultancy Exports
21. New Techniques in International Marketing
22. Export Documentation and Procedure
23. Globalisation

Objective Questions and Answers