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International Marketing Management - By - R.Sharma (According to The U.G.C.- C.B.C.S. Syllabus as Prescribed)

International Marketing Management – By – R.Sharma (According to The U.G.C.- C.B.C.S. Syllabus as Prescribed)

Written by R.SHARMA

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International Marketing Management – By – R.Sharma ISBN : 978-93-88297-83-7

 

CONTENTS

  1. Export Management
  2. Introduction to International Marketing
  3. International Economic Institutions
  4. Balance of Payments
  5. Recent Trends in India’s Foreign Trade
  6. Institutional Infrastructure to Promote Indian Exports
  7. State Trading in India
  8. India’s Export Policy
  9. Identifying Foreign Markets and Product Planning
  10. Product Planning for Export
  11. Export Assistance: Pre-Shipment and Post-Shipment
  12. Export Pricing
  13. Entry to Overseas Markets
  14. Channels of Distribution and Distribution Logistics
  15. Product Promotion in Foreign Markets
  16. Export Market Research
  17. Export Marketing Planning
  18. Export Finance
  19. Risks in International Marketing
  20. Project and Consultancy Exports
  21. New Techniques in International Marketing
  22. Export Documentation and Procedure
  23. Globalisation

Objective Questions and Answers

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Description

International Marketing Management – By – R.Sharma ISBN : 978-93-88297-83-7

CONTENTS

  1. Export Management
  2. Introduction to International Marketing
  3. International Economic Institutions
  4. Balance of Payments
  5. Recent Trends in India’s Foreign Trade
  6. Institutional Infrastructure to Promote Indian Exports
  7. State Trading in India
  8. India’s Export Policy
  9. Identifying Foreign Markets and Product Planning
  10. Product Planning for Export
  11. Export Assistance: Pre-Shipment and Post-Shipment
  12. Export Pricing
  13. Entry to Overseas Markets
  14. Channels of Distribution and Distribution Logistics
  15. Product Promotion in Foreign Markets
  16. Export Market Research
  17. Export Marketing Planning
  18. Export Finance
  19. Risks in International Marketing
  20. Project and Consultancy Exports
  21. New Techniques in International Marketing
  22. Export Documentation and Procedure
  23. Globalisation

Objective Questions and Answers

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