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Consumer Behaviour -(QUESTIONS AND ANSWERS GUIDE)

132.00

Consumer Behaviour – , By – Dr. S. Sachdeva, ISBN Code –

CONTENTS :

Chapters

  1. Consumer Behaviour—An Introduction
  2. Consumer Research
  3. Market Segmentation
  4. Consumer Needs and Motivation
  5. Personality and Consumer Behaviour
  6. Consumer Perception
  7. Learning and Consumer Involvement
  8. Consumer Attitudes
  9. Consumer Attitude Formation and Change
  10. Communication and Consumer Behaviour
  11. Group Dynamics and Consumer Behaviour
  12. Family and Consumer Behaviour
  13. Social Class and Consumer Behaviour
  14. Culture and Consumer Behaviour
  15. Subculture and Consumer Behaviour
  16. Cross Cultural Consumer Behaviour—An International Perspective
  17. Opinion Leadership and Consumer Behaviour
  18. Diffusion of Innovations
  19. Consumer Decision Making
  20. Organisational Buying Behaviour
  21. Retail Distribution and Consumer Behaviour
  22. Consumer Rights and Consumerism
  23. Case Studies and Multiple Questions

Description

Consumer Behaviour – , By – Dr. S. Sachdeva, ISBN Code –

CONTENTS :

Chapters

  1. Consumer Behaviour—An Introduction
  2. Consumer Research
  3. Market Segmentation
  4. Consumer Needs and Motivation
  5. Personality and Consumer Behaviour
  6. Consumer Perception
  7. Learning and Consumer Involvement
  8. Consumer Attitudes
  9. Consumer Attitude Formation and Change
  10. Communication and Consumer Behaviour
  11. Group Dynamics and Consumer Behaviour
  12. Family and Consumer Behaviour
  13. Social Class and Consumer Behaviour
  14. Culture and Consumer Behaviour
  15. Subculture and Consumer Behaviour
  16. Cross Cultural Consumer Behaviour—An International Perspective
  17. Opinion Leadership and Consumer Behaviour
  18. Diffusion of Innovations
  19. Consumer Decision Making
  20. Organisational Buying Behaviour
  21. Retail Distribution and Consumer Behaviour
  22. Consumer Rights and Consumerism
  23. Case Studies and Multiple Questions

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