Business Economics -(TEXT BOOK)- By S. Sachdeva

Description

Business Economics – , By – Dr. S. Sachdeva, ISBN Code – 978-93-87601-35-2

For B.Com (Pass and Honors’), B.B.A.,M.Com., (Economics), M.B.A. and other Professional Examinations. ( According to the U.G.C.Syllabus as Prescribed).

The discipline of Business Economics deals with aspects of economics and tools of analysis, which are employed by business enterprises for decision-making. The book is intended to meet the needs of students preparing for the paper on Managerial Economics, Micro Economics, Business Economics and a few concepts on Macro Economics. It will also prove useful to the candidates for the various professionals and competitive examinations.

Some salient features of the book are as follows: (a) Language is simple lucid. (b) The subject matter has been compiled topic wise and special attention has been given for its gradation. (c ) The charts, figures and illustrations have been given wherever necessary. (d) The cases, have been given in large number.

CONTENTS :

Chapters

1. Introduction to Economics
2. Managerial Economics-An Overview
3. Decision-Making and Fundamental Concept
4. Utility and Marginal Analysis
5. Law of Diminishing Marginal Utility
6. Law of Equi-Marginal Utility
7. Indifference Curve Analysis
8. Consumer’s Surplus
9. Demand and Law of Demand
10. Elasticity of Demand
11. Demand Forecasting
12. Supply Analysis
13. Production Function
14. Cost Concept and Analysis
15. Market and Market Structure
16. Perfect Competition
17. Price Output Under Monopoly
18. Price Output Under Monopolistic Competition
19. Oligopoly and Duopoly
20. Price Discrimination
21. Pricing Strategies
22. National Income
23. Business Cycles or Trade Cycles
24. Inflation, Deflation, Reflation and Stagflation
25. Equilibrium Price
26. Revenue Concept and Analysis
27. Profit Concepts and Theory of Profit
28. Profit Policy and Profit Forecasting
29. Case Studies