Advertising Management -(QUESTIONS & ANSWERS GUIDE)

Description

Advertising Management – , By – R.C. Agarwal, ISBN Code –

CONTENTS :

CHAPTERS

1. ADVERTISING
2. ADVERTISING (CONTINUED)
3. TYPES, KINDS OR CLASSIFICATIONS OF ADVERTISING
4. MEDIA OR METHODS OR DEVICES OF ADVERTISING
5. ADVERTISING MATERIAL
6. ADVERTISING AGENCY
7. MEASURING ADVERTISING EFFECTIVENESS OR EVALUATION OF ADVERTISING
8. MEDIA PLANNING OR ADVERTISING MEDIA PLANNING
9. ADVERTISING BUDGET/ADVERTISING APPROPRIATION
10. PUBLIC RELATIONS
11. ADVERTISING APPEALS
12. MARKETING ENVIRONMENT AND MARKETING
13. CONSUMER BEHAVIOR
14. MARKET SEGMENTATION