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Advertising Management -(QUESTIONS & ANSWERS GUIDE)

64.00

Advertising Management – , By – R.C. Agarwal, ISBN Code –

 

CONTENTS :

CHAPTERS

  1. ADVERTISING
  2. ADVERTISING (CONTINUED)
  3. TYPES, KINDS OR CLASSIFICATIONS OF ADVERTISING
  4. MEDIA OR METHODS OR DEVICES OF ADVERTISING
  5. ADVERTISING MATERIAL
  6. ADVERTISING AGENCY
  7. MEASURING ADVERTISING EFFECTIVENESS OR EVALUATION OF ADVERTISING
  8. MEDIA PLANNING OR ADVERTISING MEDIA PLANNING
  9. ADVERTISING BUDGET/ADVERTISING APPROPRIATION
  10. PUBLIC RELATIONS
  11. ADVERTISING APPEALS
  12. MARKETING ENVIRONMENT AND MARKETING
  13. CONSUMER BEHAVIOR
  14. MARKET SEGMENTATION

Description

Advertising Management – , By – R.C. Agarwal, ISBN Code –

 

CONTENTS :

CHAPTERS

  1. ADVERTISING
  2. ADVERTISING (CONTINUED)
  3. TYPES, KINDS OR CLASSIFICATIONS OF ADVERTISING
  4. MEDIA OR METHODS OR DEVICES OF ADVERTISING
  5. ADVERTISING MATERIAL
  6. ADVERTISING AGENCY
  7. MEASURING ADVERTISING EFFECTIVENESS OR EVALUATION OF ADVERTISING
  8. MEDIA PLANNING OR ADVERTISING MEDIA PLANNING
  9. ADVERTISING BUDGET/ADVERTISING APPROPRIATION
  10. PUBLIC RELATIONS
  11. ADVERTISING APPEALS
  12. MARKETING ENVIRONMENT AND MARKETING
  13. CONSUMER BEHAVIOR
  14. MARKET SEGMENTATION

 

Additional information

Dimensions 22 × 14 × 2 cm

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