Consumer Behaviour -(QUESTIONS AND ANSWERS GUIDE)

Description

Consumer Behaviour – , By – Dr. S. Sachdeva, ISBN Code –

CONTENTS :

Chapters

1. Consumer Behaviour—An Introduction
2. Consumer Research
3. Market Segmentation
4. Consumer Needs and Motivation
5. Personality and Consumer Behaviour
6. Consumer Perception
7. Learning and Consumer Involvement
8. Consumer Attitudes
9. Consumer Attitude Formation and Change
10. Communication and Consumer Behaviour
11. Group Dynamics and Consumer Behaviour
12. Family and Consumer Behaviour
13. Social Class and Consumer Behaviour
14. Culture and Consumer Behaviour
15. Subculture and Consumer Behaviour
16. Cross Cultural Consumer Behaviour—An International Perspective
17. Opinion Leadership and Consumer Behaviour
18. Diffusion of Innovations
19. Consumer Decision Making
20. Organisational Buying Behaviour
21. Retail Distribution and Consumer Behaviour
22. Consumer Rights and Consumerism
23. Case Studies and Multiple Questions