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Marketing Management -(QUESTIONS AND ANSWERS GUIDE))

Marketing Management -(QUESTIONS AND ANSWERS GUIDE))

Written by DR.R.C. AGARWAL

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Marketing Management – , By – R.C. Agarwal, ISBN Code – 978-93-88297-26-4

 

 

CONTENTS

  1. Marketing
  2. Marketing Management
  3. Marketing Organization
  4. Marketing/Planning/Strategy
  5. Market Segmentation
  6. Characteristics of Indian Market, Marketing Environment and Marketing-Mix
  7. Marketing Research
  8. Consumer (Buyer) Behavior, Buying Motives and Motivation Research
  1. The Marketing Information System (MIS)
  2. The Product and Related Terms
  3. Product Planning and Development Including Text Marketing
  4. Product Life Cycle Concept
  5. Product Identification-Branding, Packaging, Labeling etc.
  6. Management Physical Distribution (The Second Half of Marketing)
  7. Control of Marketing Operation
  8. Price or Pricing Policy
  9. Sales Budget
  10. Sales Forecasting
  11. Channels of Distribution
  12. Personal Selling
  13. Recruitment and Selection of Salesmen
  14. Training of Salesmen
  15. Remuneration/Compensation of Salesmen
  16. Management of Sales Promotion
  17. Buying Motives
  18. Advertising
  19. Types, Kinds or Classifications of Advertising
  20. Media or Methods or Devices of Advertising
  21. Public Relations
  22. International Marketing

 

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Description

Marketing Management – , By – R.C. Agarwal, ISBN Code – 978-93-88297-26-4

 

 

CONTENTS

  1. Marketing
  2. Marketing Management
  3. Marketing Organization
  4. Marketing/Planning/Strategy
  5. Market Segmentation
  6. Characteristics of Indian Market, Marketing Environment and Marketing-Mix
  7. Marketing Research
  8. Consumer (Buyer) Behavior, Buying Motives and Motivation Research
  1. The Marketing Information System (MIS)
  2. The Product and Related Terms
  3. Product Planning and Development Including Text Marketing
  4. Product Life Cycle Concept
  5. Product Identification-Branding, Packaging, Labeling etc.
  6. Management Physical Distribution (The Second Half of Marketing)
  7. Control of Marketing Operation
  8. Price or Pricing Policy
  9. Sales Budget
  10. Sales Forecasting
  11. Channels of Distribution
  12. Personal Selling
  13. Recruitment and Selection of Salesmen
  14. Training of Salesmen
  15. Remuneration/Compensation of Salesmen
  16. Management of Sales Promotion
  17. Buying Motives
  18. Advertising
  19. Types, Kinds or Classifications of Advertising
  20. Media or Methods or Devices of Advertising
  21. Public Relations
  22. International Marketing

 

Additional information

Weight 0.4 kg
Dimensions 22 × 14 × 2 cm

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