Marketing Management -(QUESTIONS AND ANSWERS GUIDE))

Description

Marketing Management – , By – R.C. Agarwal, ISBN Code – 978-93-88297-26-4

CONTENTS

1. Marketing
2. Marketing Management
3. Marketing Organization
4. Marketing/Planning/Strategy
5. Market Segmentation
6. Characteristics of Indian Market, Marketing Environment and Marketing-Mix
7. Marketing Research
8. Consumer (Buyer) Behavior, Buying Motives and Motivation Research

9. The Marketing Information System (MIS)
10. The Product and Related Terms
11. Product Planning and Development Including Text Marketing
12. Product Life Cycle Concept
13. Product Identification-Branding, Packaging, Labeling etc.
14. Management Physical Distribution (The Second Half of Marketing)
15. Control of Marketing Operation
16. Price or Pricing Policy
17. Sales Budget
18. Sales Forecasting
19. Channels of Distribution
20. Personal Selling
21. Recruitment and Selection of Salesmen
22. Training of Salesmen
23. Remuneration/Compensation of Salesmen
24. Management of Sales Promotion
25. Buying Motives
26. Advertising
27. Types, Kinds or Classifications of Advertising
28. Media or Methods or Devices of Advertising
29. Public Relations
30. International Marketing