Salesmanship And Advertising -(QUESTIONS AND ANSWERS GUIDE)

Description

Salesmanship And Advertising – , By – R.C. Agarwal, ISBN Code –

CONTENTS :-

1. Salesmanship, 2. Sales Management, 3. Salesman, 4. Recruitment and Selection of Salesmen, 5. Training of Salesmen, 6. Remuneration/Compensation of Salesmen, 7. Motivating Sales-force, 8. Sales Incentives, 9. Sales Manager, 10. Sales Organization, 11. Sales Planning, 12. Sales Fields or Territories, 13. Sales Quotas and salesman’s Report, 14. Consumer (Buyer) Behavior, 15. Sales Promotion, 16. Prospective of the Customer or Prospecting, 17. The Selling Process or Process of sales, 18. Sales Talks (Continued), 19. Buying Motives, 20. Different Types of Customers, 21. Sales Policy, 22. Price or Pricing Policy, 23. Sales Budget, 24. Sales Forecasting, 25. Channels of Distribution, 26. Personal Selling, 27. After-Sales Service/Services.

PART II 1. Advertising, 2. Advertising (Continued) 3. Types Kinds or Classification of Advertising, 4. Media or Method or Devices, 5. Advertising Material- Advertising Copy, 6. Advertising Agency, 7. Measuring Advertising Effectiveness Or Evaluation of Advertising, 8. Media Planning or Advertising Media Planning, 9. Advertising Budget/Advertising Appropriation, 10. Public Relation, 11. Advertising Appeals, 12. Characteristics of Indian Market, Marketing Environment and Marketing-mix, 13. Consumer (Buyer) Behavior, 14. Market Segmentation.